FIFA join forces with international icons to launch 'Football Unites the World' campaign
16 Nov 2022
News
“Football Unites the world”, a campaign launched to showcase football’s unmatched ability to bring people together that will run throughout the FIFA World Cup. FIFA has joined forces with a host of international icons to launch the campaign.
As addressed in twitter:
A celebration of unity and passion for the game we love so much ⚽️❤️
With the @FIFAWorldCup just days away, FIFA has joined forces with a host of international icons to launch #FootballUnitesTheWorld.
— FIFA.com (@FIFAcom) November 15, 2022
Hassan Al-Haydos, Alisson Becker, Karim Benzema, Lucy Bronze, Didier Drogba, Giulia Gwinn, Kaká, Robert Lewandowski, Carli Lloyd, Édouard Mendy, Lionel Messi, Neymar, Emmanuel Petit, and Cristiano Ronaldo have all contributed to the launch videos which highlight the hope, joy and passion that are hallmarks of the most global sport ahead of a tournament that will be followed by more than five billion people worldwide.
“Football brings people together like nothing else and the FIFA World Cup will be a celebration of that unity and passion for the game we love so much.” As shared by FIFA President Gianni Infantino
FIFA will team up with a range of international partners and organisations under the umbrella 'Football Unites the World', to promote and highlight causes such as anti-discrimination, sustainability, and education during the FIFA World Cup.
“Although football is and should be our main focus, the FIFA World Cup is also about values and causes that extend far beyond the pitch and we are delighted that football stars past and present have joined us to promote and highlight these topics, which also unite the whole world.” says Infantino. “The campaign is there to celebrate football and the players have provided us with the ideal kick-off, but our sport is also about the fans. In this way, we want them to be part of the global celebration, and that is why we are inviting fans from all over the world to show their passion for football on social media, and by that give an example of how football unites the world,” the FIFA President added.
During the FIFA World Cup that commences on Sunday, November 20 with Qatar and Ecuador playing at Al Bayt Stadium, FIFA will select some of the best and spectacular images and will display them.
