PepsiCo, one of the region’s largest food and beverage company, revealed new football-themed consumer engagement opportunities allowing fans to indulge further in their passion: limited-edition grape-flavored Pepsi in Qatari national colors. Also, they introduced Pepsi soft drink can designs with faces of supporters draped in national colors.
The latest initaiatives of PepsiCo’s celebrate fans’ true identities and dial up their national pride while allowing them to enjoy one of the most popular sports on earth.
PepsiCo, the Official Beverage Partner, last week announced that its brands, Aquafina and Gatorade, will support the Qatar National Football team and Qatar National Under-23 Football team players every day with the latest innovation in sports and hydration – providing them with refreshing beverages to maintain performance and aid recovery, both on and off the field.
This time Pepsi turned its iconic drink into the Qatar team’s colors and introduced a new ‘Grape’ flavor, offering consumers in Qatar a thrilling burst of grape flavor with a sweet, crisp taste. The all-new product innovation – Pepsi Annabi – was launched alongside the release of a Pepsi Annabi brand-led video featuring the Qatari footballers.
The stores nationwide are stocking Pepsi soft drink cans – innovative in look and feel – with faces of fans draped in a variety of national colors, allowing fans to personalize their celebrations for a limited time and cheer for their most beloved teams.
All through these years, PepsiCo has a history of supporting sports and being an active participant in celebrations through various marketing initiatives at world sporting events for hockey, basketball, cricket, American football, etc. Through the latest limited-edition cans, grape-flavored cola, and existing range of refreshing effervescent beverages and crunchy flavor-packed snacks, the company has cultivated a legacy of celebrating sports throughout the region and globally.
