In a move that solidifies its position as a leader in sports technology and encourages new partnerships in one of the fastest-growing tech ecosystems in the world and a strategic gateway to cutting-edge research and technology in the Middle East, Paris Saint-Germain (PSG) announced yesterday the opening of its first international PSG Lab in Doha. The PSG Labs is a groundbreaking global initiative aimed at accelerating cutting-edge technology in sports, fan experience, and performance.
As a dedicated office, the lab will allow entrepreneurs from all across the Middle East to get in touch with PSG and discuss potential collaborations to address business issues and advance technological advancement.
