Qatar Adventure garnered over 7 million players during the seven weeks of the game making it one of the most successful virtual experiences
14 Mar 2024
NewsOver 7 million people played Qatar Adventure, a seven-week virtual world in the metaverse that showcases landmarks and cultural activities unique to Qatar, on Roblox. This makes it one of the most popular virtual experiences with a national trademark on the platform. From December 15, 2024, to February 8, 2024, more than 32 nations on four continents tested the State of Qatar's novel and cutting-edge metaverse experience, which serves as an educational, recreational, and virtual world.
The project was the result of a partnership between the Century Games company and the cultural Q Life platform of the State of Qatar's International Media Office. A year after Qatar hosted the FIFA World Cup, the State of Qatar has virtually drawn people from all over the world once more. The venerable Lusail Stadium saw 3.7 million visitors in 2018.5.6 million people took part in swimming with whale sharks and pearl diving.
The hotels of Katara Towers had over 10 million visitors. In the virtual clothes store, which has had over 720,000 visits and 1.29 million interactions with traditional apparel, players may also wear regional traditional attire. More than 441,000 clicks were made in the virtual museum filled with exhibits showcasing the diverse cultures of Qatar to learn more about the country.
Players were surveyed, and 82.5 percent said they had enjoyed the Qatar Adventure, 78.5 percent said they had learned something new about the country, and 86.8 percent said they would like to travel to Qatar to actually see the unique tourist attractions.