Qatar Airways opened Web Summit with latest innovations including Sama’s AI Booking

As the Official Lifestyle and Travel Partner of the Web Summit Qatar, Qatar Airways is launching cutting-edge AI travel solutions and committing to a four-year term.

The most recent innovations from the award-winning airline, such as Sama's AI Booking, Dream Destination – The Pulse, QVerse Multi-Sensory Experience, AI Menu, Privilege Club Collection, and Reward Seat Finder, were showcased at Web Summit Qatar 2025.

Sama, the AI Cabin Crew, is now available on the Qatar Airways QVerse app and website, marking the first AI booking experience in history. Sama, which was created to make booking simple and customized, engages with travelers organically via chat and voice, assisting them at every turn.

Travelers can ask Sama about flights and she will create a customized itinerary with AI-powered, user-friendly booking. Organizing a trip with the family? Simply let Sama know, and she will make real-time itinerary adjustments and recommend family-friendly locations. Sama makes booking more intelligent and is available 24/7.