SC and MoECC teamed up with industry to launch coalition to deliver environmental legacy of World Cup

The Supreme Committee for Delivery & Legacy (SC) and Qatar’s Ministry of Environment and Climate Change (MoECC) have teamed up with industry to launch a coalition committed to promoting recycling, renewable materials and diverting waste from landfill. The One Tide Industry Coalition was unveiled at the Education Above All pavilion at the FIFA Fan Festival. The group, including local, regional and global organisations, will leverage Qatar’s hosting of the FIFA World Cup to promote awareness and positive action towards sustainable consumption in order to support the local economy. The Coca-Cola Company is one of the founding signatories of the coalition

The OneTide Industry Coalition aims to be inclusive and will welcome organisations interested in joining. More information will be released in 2023. The founder members of the coalition are Ministry of Environment and Climate Change, Supreme Committee for Delivery & Legacy, Al Rayyan Water, APEX Waste Management  Averda, Baladna, Doha Plastics, Modern Cleaning and Trading MCC, Nestlé Middle East FZE, Unilever, Seashore and The Coca-Cola Company.