AI-powered digital human cabin crew, Sama, will connect with global audience on Instagram

The first AI-powered digital human cabin crew in history, Sama, is currently making waves on social media. Sama will soon inspire and engage with a worldwide audience on Instagram as the spokesperson for Qatar Airways' innovation. With a creative, human touch, her account, @SamaOnTheMove, will provide followers with a variety of travel advice, firsthand accounts from her layovers, and an inside glimpse at the life of a cabin crew member.

Sama, which was widely praised when it was unveiled at ITB Berlin 2024, is a symbol of Qatar Airways' dedication to fusing creativity with emotional connection. With sympathetic and motivational content, Sama, the first digital human cabin crew to make their social media debut, aims to engage a digitally native audience.