M7 to drive 21 Qatar-based brands at QFU; the selected brands will share stage with iconic names in fashion

M7 will drive 21 local Qatar-based brands and designers onto a global stage at the upcoming Qatar Fashion United (QFU) by CR Runway fashion show. The show will take place on December 16 at 974 Stadium. M7 is Qatar’s epicentre for innovation and entrepreneurship in fashion, design, and technology and this opportunity gives both established and emerging local talents a stage to showcase their artistic flair in front of a huge global audience. M7 aims to connect creative local designers with the wider creative economy eco-system, and povides platforms for them to scale their designs internationally.

The selected brands will share the stage with some of the most acclaimed and iconic names in fashion. The Qatar-based talents include two well-renowned brands: Aliya Al Obaidly Official and Harlienz, that have partnered up to curate a symbolic and unique special performance, showcasing their luxurious couture pieces. The collaboration will be accompanied by a musical piece composed by Hala Al Emadi and vocals by Qatari singer Dana. The show will also include performances from globally renowned artists including Post Malone, Zakes, DJ Snake, Ozuna, Khaled, Nancy Ajram and Kadim.

The movement that curates, held under the auspices of Qatar Creates promotes, and celebrates the diversity of the country’s cultural activities, this extraordinary fashion show and cultural gathering will put a global spotlight on the connections between fashion, sport and music that bind people and communities together across cultures.

The brands being spotlighted on the runway include: Trzi Official accessorised by Hairaat Jewellery, Lorenaa Michelle, Naila Al Thani, Aldukan, Wit Noiz accessorized by Ghada Albuainain Official, Maryam Al Darwish, Mhefhef accessorized by Kaltham’s Pavilion, By Tamader Alsultan accessorized by Ghada Albuainain Official, Drizzle accessorized by Hairaat Jewellery, Muna Saad Official, WADHA, Yasmin Mansour, 1309, WAAD Designs, and Tiiya.

QFU by CR Runway marks the beginning of a new era in fashion, an embracement of tradition and heritage in a contemporary context. It will celebrate some of the country’s most acclaimed fashion designers and highlight tomorrow’s locally-based design talents whose specialties in contemporary wear and accessories are reinventing the fashion and design scene in Qatar – and around the globe.

Qatar Fashion United by CR Runway was conceived by H E Sheikha Mayassa Hamad bin Khalifa Al Thani, curated by the French editor and visionary stylist Carine Roitfeld, and directed by CR Runway CEO Vladimir Roitfeld. This will be the third edition of CR Runway, following CR Runway x LuisaViaRoma in Florence in 2019 and the CR Runway x AmfAR virtual show to raise awareness about COVID-19 in 2020.

For information on purchasing tickets for Qatar Fashion United by CR Runway or the Qatar Creates One Pass, please visit www.qacreates.com.  

For viewings of the fashion show, audiences should visit www.qacreates.com and www.crfashionbook.com.