Msheireb will present “cultures of countries” participating in this year’s World Cup

Msheireb Downtown Doha is the world’s first sustainable downtown regeneration project which will be presenting “cultures of countries” participating in this year’s World Cup. It will host month-long social and entertainment events designed for everyone.

Msheireb Properties PR and Communication Manager, Maryam Al Jassem said they will present cultures of all countries participating in the World Cup, which gets under way on Sunday.  A street-long celebration of cultures called Al Sikka International Festival will be held on Friday, November 18. 

The CONMEBOL – Tree of Dreams will be launched on Sunday, which is an immersive experience of South American football. CONMEBOL is the governing body of football in South America, also known as the Confederación Sudamericana de Fútbol. It is one of FIFA’s six continental confederations. “The Tree of Dreams will present football legends like [Diego] Maradona, Pelé, and other famous football stars,” said Al Jassem.

Msheireb Downtown Doha will also host various entertainment packages and international cuisines that include exclusive match screenings at the three 5-star hotels located there: Mandarin Oriental, Park Hyatt Doha, and Alwadi Doha-MGallery.

The exhibitions and activities include Mawater Warehouse Exhibition, which is a showcase of unique cars; Intaj – Film, Television and Theatre Exhibition, a multimedia exhibition of Qatar’s cinema, filmmaking and theatre movements; Art Exhibition, a creative showcase of local and international artists; Quest Gaming District, an e-sports and gaming experience; HomeGrown Store, a concept store featuring Qatari goods; The Hangout, a place to relax and enjoy a nice bite; and Onside Doha, a ticketed pop-up cinema and culinary experience featuring award winning films at the heart of football. Msheireb Properties earlier announced that its stores will run until 2am during the World Cup.