Qatar Airways introduces in-house application enabling cabin crew to deliver personalised experiences to passengers

An in-house application has been created by Qatar Airways to allow cabin workers to provide guests with tailored experiences. During its early stage, the programme provides real-time insights on flight, customer, and service data.

In order to provide customers with a more customised and seamless travel experience with the award-winning airline, cabin staff may now see passenger profiles, including those of privilege club and Oneworld members, in addition to special service requests and preferences. Through the provision of digital training resources that are up to date, the application also empowers cabin personnel.

Qatar Airways, by giving cabin staff more than 15,000 mobile devices in the upcoming months, will have accomplished the first milestone in this stage of its digital transformation. The airline intends to roll out the new initiative in phases, integrating customers' individual itineraries and needs across all touch-points, and eventually expanding its reach to include Hamad International Airport and other international airports and lounges.

The digital transformation of Qatar Airways has advanced significantly this year, with one notable step being the airline's partnership with Google Cloud to investigate data analytics and artificial intelligence technologies for improved customer experiences and sustainability.