Qatar Airways, the national carrier of the State of Qatar, at ITB Berlin 2024, achieved a first with the unveiling of Sama 2.0, its holographic virtual cabin staff. The first airline in the world, Qatar Airways, has developed digital human cabin staff driven by artificial intelligence to help its customers create personalised travel experiences.
Sama, which translates to "sky" in Arabic, is the focal point of the brand-new Qatar Airways exhibit at ITB Berlin. Sama had a groundbreaking debut at the largest travel and tourism trade exhibition, where he is still interacting with journalists and guests alike. With the help of the most advanced conversational AI in the market, she will keep growing and learning in order to provide better replies throughout passenger encounters.
Sama 2.0 will be available via QVerse, the airline's immersive digital platform, and the Qatar Airways app. It is prepared to respond in real time to inquiries about Qatar Airways FAQs, destinations, support advice, and more.
Sama is being developed by UneeQ, a pioneer in artificial intelligence (AI) digital human technology, and Qatar Airways. Through this partnership, UneeQ's cutting-edge technology is leveraged by Qatar Airways to improve the digital travel experience and establish new benchmarks for the aviation sector. Additionally, the unique cabin crew has the potential to set new standards for personalised and efficient service interactions in the aviation industry.
