QNB Group has announced internet sensation Khabi Lam as the official FIFA World Cup Qatar 2022™ brand ambassador.

As part of the partnership, Lame, who is the world's most followed person on TikTok with 150 million followers, will present his first television commercial with QNB Group, exploring the theme of "Dream Big" - underlining the ethos of QNB Group's role. At this year's FIFA World Cup™ tournament. The TVC was first screened at the official signing ceremony on 27 September 2022.

QNB Group Communications General Manager Ms. Heba Ali Al Tamimi said: “The selection of Qabi Lam as QNB's ambassador for the tournament reflects Qatar's boundless ambition to host the FIFA World Cup Qatar 2022™. Following his dreams, like Qatar, Mutantan achieved his goals. Together we are celebrating a world where everything is possible. As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved as a bank and as a country.

Khabi Lame said: “It is a pleasure to be an ambassador for QNB at the 2022 FIFA World Cup Qatar. I believe I am very similar to QNB, I set my dreams and achieve the impossible. I look forward to exploring the tournament through the lens of QNB and creating unforgettable memories.

QNB Group, currently ranked as the most valuable bank brand in the Middle East and Africa, is the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022™. QNB will be given various assets and rights across the region and branding exposure in the host cities. The group has an extensive network of ATMs and locations and will be the sole provider of on-site ATMs at all eight FIFA World Cup Qatar 2022™ stadiums.