Qatar Tourism took centre stage in a special activation at Riyadh Boulevard highlighting “Hayyakum Qatar’ campaign

With a unique engagement along Riyadh Boulevard that highlighted the "Hayyakum Qatar" destination promotion, Qatar Tourism grabbed centre stage. Through this effort, residents and nationalities of the GCC are invited to discover Qatar's many attractions. Qatar Tourism has cleverly created a special edition 2024 calendar, Qatar Now guidebook, and freebies to further promote this campaign. These materials highlight the country's exceptional hospitality and exhilarating adventures during the captivating winter season.

The "Hayyakum Qatar" tourism campaign was introduced by Qatar Tourism in November 2023 and features four primary perspectives, each represented by a photograph of a carefully chosen location or event. With the slogans "Here's to Your Joy, Here's to Your Gatherings, Here's to Your Laughter, and Here's to Your Excitement," the campaign explores the richness of Qatar through the eyes of a local family. The movie that goes with it expertly conveys the strong relationship that the GCC nations have, showing off Qatar's genuine warmth and generosity towards its neighbours.

The largest family-friendly activities in Qatar are scheduled to take place in 2024, coinciding with the inauguration of "Hayyakum Qatar."

"Here's to Your Joy”

Shop Qatar - January 1, 2024 – January 27, 2024 

Modern shopping centres and malls around the nation, like Place Vendôme, a mall with a Parisian feel, the opulent Al Hazm Mall, and the well-known 21 High Street in Katara Cultural Village offer comprehensive shopping, dining, and entertainment options for families. The nation's largest shopping event returned this winter for its eighth edition as part of the vast retail offerings of Qatar.

The festival takes place in 13 of the most well-known malls around the nation and offers a variety of thrilling events, including thrilling promotions, raffles, and various activities with opulent prizes like cash and luxury cars up for grabs.

"Here's to Your Gatherings”

Qatar International Food Festival - March 7–17, 2024

The 13th iteration of the Qatar International Food Festival (QIFF) is set to convene internationally recognised chefs. There will be live entertainment, cooking lessons, and the opportunity to meet world-class chefs throughout the forthcoming winter season.  The culinary scene in Qatar is diverse and catered to all tastes, offering everything from Michelin-star restaurants to street cuisine that is affordable. The event is an authentic representation of local, regional, and global cultural interactions and emphasises the delight of getting together over a delectable meal.

"Here’s to your Laughter"

Lusail Winter Wonderland and Meryal Water Park

Lusail Winter Wonderland, which is situated on Al Maha Island, offers more than fifty rides and attractions, a variety of food options, and live entertainment. Situated on the recently created Qetaifan Island, Meryal Water Park is home to the 85-meter-tall "icon tower" and provides tourists with a variety of thrilling activities, including 36 waterslides in total.

"Here’s to your Excitement"

Qatar is offering a variety of live acts, comedy events, and concerts this winter. Along with a number of well-known events, Hamad Port will host marine adventures and the 5th edition of the Qatar Hot Air Balloon Festival. The 18th AFC Asian Cup took place in Qatar on January 12 and will feature 24 national football teams participating in six top-tier venues through February 10. The AFC Asian Cup, one of the biggest athletic events of 2024, is proof of Qatar's continued heritage in sports. Throughout its month-long run, the event is expected to draw hundreds of thousands of spectators, who will be entertained by attractions around the stadiums that will complement the matches.  

In an effort to streamline travel even further, GCC citizens may now pre-register their cars and register companions on the "Hayya" platform, which guarantees quicker admission at the Abu Samra border. 2023 saw an all-time high of almost four million tourists to Qatar. Saudi Arabian tourists topped the list of famous personalities, and all GCC nations were well-represented in the top 10.