Visit Qatar unveiled global campaign, 'Surprise Yourself,' invites travellers to discover unexpected and memorable experiences

With the launch of its newest worldwide campaign, "Surprise Yourself," Visit Qatar has taken a big step towards realising its goal of drawing six million tourists a year and making Qatar a top travel destination by 2030. It encourages visitors to explore the unique and unforgettable experiences that Qatar has to offer. The ad highlights Qatar's capacity to offer varied, significant, and remarkable experiences by focussing on families, couples, and groups of friends.

The campaign, which aims to differentiate Qatar, showcases the nation's distinctive tourist destinations and experiences. From the lush allure of Banana Island to the lively Souq Waqif and the exhilaration of dune bashing, Qatar's many attractions are on display, offering a multitude of chances for leisure and exploration in a welcoming, secure, and inclusive setting. By showcasing the concept and brand platform "Moments That Stay With You," the campaign also highlights the memories and emotional bonds that are created during trips to Qatar.

The campaign includes a contemporary version of Bobby Hebb's timeless song "Sunny," and will be launched in ten foreign countries across a range of media, including press materials, digital channels, social media, television, and out-of-home advertising.

Qatar offers a wide variety of entertainment, activities, and first-rate hospitality, making it the ideal family-friendly vacation destination. 

A thrilling winter season full of major sporting events and cultural celebrations is in store for Qatar. Highlights are Formula One, exciting events at Sealine Desert, and concerts with well-known local and international performers. With major events like the Arab Cup and the Web Summit approaching in 2025, Qatar is becoming one of the most fascinating tourism destinations in the world.